Thank you for visiting the Macularity website. We appreciate the importance of your trust and have set forth
this Privacy Policy and Cookie Notice to explain how we (“we”, “us”, or “our”) collect, protect, share and
use your information as part of our technology platforms, including, without limitation, our company
websites, web pages, sponsored social media platforms, mobile sites and mobile apps (the “Sites”). Your use
of the Sites constitutes your acceptance of this Privacy and Cookie Notice and consent to the practices
described. To view, simply click on the sentence of interest.
You may visit and browse the Sites without providing personally identifiable information about yourself.
However, this may limit your ability to receive certain features, products or services from Us.
We may collect Personal Information (information that can be used to identify you as an individual) such as
your name, email, telephone number, home address, demographic information (such as zip code, age), or
payment information (such as account or credit card number) when you make a purchase. The types of
Personal Information we collect may vary depending on your use of the features of the Sites. If you register
at the Sites, enter a promotion, opt-in to receive emails or other offers or communications, we collect and
store the information provided. We may also ask you to provide other information, such as demographic
information, such as gender, age or about your product preferences and interests.
You may also be able to register and log in to the Site using a social media account, including your
Facebook account. When you use a social media account to log into the Site, you may also be able to use
certain social features on the Site. For Facebook log in, Facebook will ask your permission to share certain
information from your Facebook account with the Site. This may include your first name, last name, gender,
profile picture, list of friends, a link to your Facebook profile, likes, and other data that is part of your or
your friends’ Facebook profile(s). This information is collected by Facebook and is provided to us under the
terms of Facebook’s privacy policy. You can control the information that we receive from Facebook using
the privacy settings in your Facebook account.
Mobile Apps: Some of our mobile apps include opt-in, geo-location services that provide location-based
services, such as store locators, local weather, promotional offers and other personalized content. Some of
our mobile apps include opt-in “push notifications.” Most mobile devices allow you to turn off location
services or push notifications. If you consent to location services, we will collect information about the Wi-fi
routers closest to you and the cell IDs of the towers closest to you to provide the requested location-based
service, not to identify you.
Site Usage Information: Macularity Inc. and its third-party service providers may also use a
variety of technologies that passively or automatically collect information about how the Sites are accessed
and used (“Usage Information”), including your browser type, device type, operating system, application
version, the pages served to you, the time you browse, preceding page views, and your use of features or
applications on the Sites. This statistical data helps us understand what is interesting and relevant to users of
the Sites so we can best tailor our content.
Device Identifiers: Macularity also automatically collects an IP address or other unique identifier
information (“Device Identifier”) for the computer, mobile device, technology or other device (collectively,
“Device”) you use to access the Sites. A Device Identifier is a number that is automatically assigned to your
Device when you access a web site or its servers, and our computers identify your Device by its Device
Identifier. We may use a Device Identifier to, among other things, administer the Sites, help diagnose
problems with our servers, analyze trends, track users’ web page movements, help identify you and your
shopping cart, and gather broad demographic information for aggregate use.
Cookies: Like many Web sites, we use “Cookies,” which are data files placed on a Device when it is used to
visit the Sites to facilitate site navigation and to personalize your experience, including tailoring
advertisements. Cookies may also be used to associate you with social networking sites like Facebook and
Twitter and, if you so choose, enable interaction between your activities on the Sites and your activities on
such social networking sites. We also use cookies for “Refer a friend” programs or reward offers that you
may participate in. We use cookies to track the account sending the referral and to track whether the
“friend” registers or makes a purchase so that the referrer can receive its reward or offer. We, or our
vendors, may place cookies or similar files on your Device for security purposes, to facilitate site navigation
and to personalize your experience while visiting our Sites (such as allowing us to select which ads or offers
are most likely to appeal to you, based on your interests, preferences, location, or demographic information).
If you would prefer not to accept cookies, you can change your browser settings to notify you when you
receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not
accept any cookies. However, please be aware that some features and services on our Sites may not work
properly because we may not be able to recognize and associate you with your account. In addition, the
offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Pixel Tags or Web Beacons: We also use web beacons or pixel tags, which are transparent graphic images
placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser
to get content from another server. These may provide confirmation to us when you open an email from us.
We may receive information about you from third parties that feature our products or promotional offers if
you opt-in to receive information from us. You may also choose to participate in a third party application or
social media site through which you allow us to collect (or the third party to share) information about you,
including Usage Information and Personal Information.
We may also receive information about you from outside records from third parties, such as marketing
related or demographic information to enhance our ability to tailor our content, products and services that
we believe may be of interest to you. We may supplement the information we collect about you through the
Sites with such information from third parties in order to enhance our ability to serve you, to tailor our
content to you and/or to offer you opportunities to purchase products or services that we believe may be of
interest to you. If we combine such data with information we collect through the Sites, such information is
subject to this Privacy Policy and Cookie Notice unless we have disclosed otherwise.
Macularity uses the information we collect about you for a variety of business purposes, including:
responding to your questions and requests;
providing you with access to certain areas and features of the Sites;
verifying your identity;
full-filling product purchases;
communicating with you about your account and activities on the Sites;
sending notice of changes to any Macularity policy;
tailoring content, advertisements, and offers we provide you;
improving the Sites and for internal business purposes;
allowing you to log in with a social media account and share activities on your social media pages, such as Facebook;
processing applications and transactions.
sending marketing emails. You can manage your email preferences from your account settings.
Except as provided in this Privacy Policy and Cookie Notice, we will not provide any of your Personal
Information to any third parties without your specific consent. We may share non-Personal Information,
such as aggregate user statistics, demographic information, and Usage Information with third parties. We
may also share your information as disclosed at the time you provide your information, as set forth in this
Privacy Policy and Cookie Notice and in the following circumstances:
Third Parties Providing Services On Our Behalf.
We may share your Personal Information with third parties
that perform functions on our behalf (or on behalf of our partners) such as service providers that host or
operate our Sites, analyze data, process transactions and payments, fulfill orders or provide customer
service; advertisers; sponsors or other third parties that participate in or administer our promotions, contests,
sweepstakes, surveys or provide marketing or promotional assistance. Your Personal Information may also
be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties
to provide you with product information and promotional and other offers to help maintain and operate the
Sites or for other reasons related to the operation of our business, including but not limited to the fulfillment
of purchases, promotional offers, and administering contests.
Your Agreement To Have Your Personal Information Shared.
While on the Macularity Site, you may have
the opportunity to opt-in to receive information and/or marketing offers from someone else, or to otherwise
consent to the sharing of your information with a third party, including social networking sites such as
Facebook or Twitter. If you agree to have your Personal Information shared with a third party, your Personal
Information will be disclosed to the third party will be subject to the privacy policy and business practices of
that third party.
Business Transfers.
We may share your Personal Information with other entities and our affiliates in the
family of companies controlled by Nutraceutical Wellness Inc. for internal reasons, primarily for business
and operational purposes. As we continue to develop our business, we may sell or purchase assets. If another
entity acquires us or our assets, or assets related to the Sites, Personal Information, Usage Information, and
any other information that we have collected about the users of the Sites may be disclosed to such entity as
one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against
us, all such information may be considered an asset of ours and as such may be sold or transferred to third
parties.
Legal Disclosure.
Macularity may transfer and disclose information, including your Personal Information,
Usage Information and Device Identifier, (including IP address), to third parties to comply with a legal
obligation; when we believe in good faith that the law requires it; at the request of governmental authorities
conducting an investigation; to verify or enforce our Terms of Use or other applicable policies; to respond to
an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our
Sites or the public.
You may direct us not to share your Personal Information with third parties, not to use your Personal
Information to provide you with information or offers, or not to send you newsletters, e-mails or other
communications by: (i) modifying your registered user information on the Sites; (ii) sending us an e-mail to
support@Macularity.com or (iii) following the removal instructions in the communication that you receive.
If you wish to modify, verify, correct, delete, or update any of your Personal Information collected through
the Sites, you may edit your profile preferences or contact us at the above address or e-mail. In accordance
with our routine record keeping, we may delete certain records that contain Personal Information you have
submitted through the Sites. We are under no obligation to store such Personal Information indefinitely and
disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition,
you should be aware that it is not always possible to completely remove or delete all of your information
from our databases without some residual data because of backups and other reasons
We will retain your information (including geo-location data) for as long as your account is active or as
needed to provide you services. If you wish to cancel your account or request that we no longer use your
information to provide you services contact us at support@Macularity.com. We will retain and use your
information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We do not control certain privacy settings and preferences maintained by our social media partners like
Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by
visiting the settings page of the appropriate social media site.
Macularity licenses technology to serve advertisements on its own Sites and within its content as that
content is served across the Internet. In addition, Macularity may use third party network advertisers to
serve advertisements and third party analytics vendors to evaluate and provide us with information about the
use of the Sites and viewing of our content. We do not share Personal Information with these third parties,
but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and
access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect
or have access to information about you, including Usage Information. We and our network advertisers may
target advertisements for products and services in which you might be interested based on your visits to both
the Sites and other web sites. We may use a variety of companies to serve advertisements.
If you prefer to not receive targeted advertising, you can opt out of certain network advertising programs
through the Network Advertising Initiative (NAI) Opt-Out Page:
https://www.networkadvertising.org/managing/opt_out.asp. Please note that even if you choose to remove
your information (opt out), you will still see advertisements while you’re browsing online. However the
advertisements you see may be less relevant to you and your interests. Additionally, many network
advertising programs allow you to view and manage the interest categories they have compiled from your
online browsing activities. These interest categories help determine the types of targeted advertisements you
may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies
on your browser and provides links to those companies.
The Sites are not directed to children under 13. We do not knowingly collect, use or disclose personally
identifiable information from anyone under 13 years of age. If we determine upon collection that a user is
under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s
consent. If we become aware that we have unknowingly collected personally identifiable information from a
child under the age of 13, we will make reasonable efforts to delete such information from our records.
Macularity maintains reasonable safeguards to protect Personal Information against loss, unauthorized use,
disclosure or destruction and when transferring information for processing. However, no electronic data
transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot
ensure or warrants the security of any information to you transmit to us. Macularity restricts authorized
access to your personal information to those persons who have a legitimate purpose to know that
information to provide products or services to you and those persons you have authorized to have access to
such information. We also require that third parties providing services on our behalf protect Personal
Information and not use it for purposes other than providing assistance to Macularity.
The Sites may contain links to third party sites that are not owned or operated by Macularity or our parent
company, Nutraceutical Wellness Inc. This includes links from advertisers, sponsors and/or partners that
may use our logo(s) as part of a co-branding or co-marketing agreement. We do not control, recommend or
endorse and are not responsible for these sites or their content, products, services or privacy policies or
practices. These other sites may send their own cookies or other tracking devices to your Device, they may
independently collect data or solicit Personal Information and may or may not have their own published
privacy policies. You should also independently assess the authenticity of any site which appears or claims
that it is one of our Sites (including those linked to through an email or social networking page). The Sites
may make available chat rooms, forums, message boards, and news groups. Remember that any information
that you disclose in these areas becomes public information and is not subject to the provisions of this
Privacy Policy and Cookie Notice.
The Sites are governed by and operated in, and in accordance with the laws of, the United States, and are
intended for the enjoyment of residents of the United States. Nutraceutical Wellness Inc. makes no
representation that the Sites are overned by or operated in accordance with the laws of any other nation.
Given that we are an international business, our use of your information necessarily involves the
transmission of data on an international basis. If you are located in the European Union, Canada or
elsewhere outside of the United States, please be aware that information we collect may be transferred to
and processed in the United States. By using the Sites, or providing us with any information, you (a)
acknowledge that the Sites are subject to the laws of the United States, (b) consent to the collection,
processing, maintenance and transfer of such information in and to the United States and other applicable
territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country
where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.
Please note, we may change information on the Sites and/or this Privacy Policy and Cookie Notice, at any
time without prior notice to you, and any changes will be effective immediately upon the posting of the
revised Privacy Policy and Cookie Notice on the Sites. We will use your Personal Information in a manner
consistent with the Privacy Policy and Cookie Notice in effect at the time you submitted the information,
unless you consent to the new or revised policy. We encourage you to periodically review this page for the
latest information on our privacy practices.
If you have questions regarding this Privacy Policy and Cookie Notice, please contact us via
email support@macularity.com or telephone 1-415-749-1959.